“Coming from the pre Instagram era, my passion for the Fashion and Music culture has mainly been cultivated through Fashion magazines, YouTube videos and Tumblr blog. At the time, keeping yourself updated about brands, artists, songs, and trends was almost like doing more homework than what your teachers were already giving you. But the ones that you enjoy doing.

We all experienced this feeling of showing up to school knowing that we are about to put our friends onto something that we discovered overnight. Lovely feeling, right?
Nowadays, with the social media generation we are living in, you could consider yourself lucky to be seen as the one who “knows”. The reality is that everyone knows. Everyone has heard. Everyone has seen. You’re already late. But late on what?

The notion of “homework”, as most of us like calling it, might have lost its sense because of the endless and effortless access we have to the Culture. Through scrolling on Instagram for hours you can legitimately feel like you have just updated yourself on what’s happening from London to New York. But what did you really update yourself on? Did you get the knowledge that you were aspiring to get? Personally, when I’m only using what the internet is “offering” me I feel like I simply become more knowledgeable on the surface of what I truly love. The top of the iceberg.

This is why magazines are still undeniably important as I decide when I buy my favourite magazines, I decide when I read it, I decide which articles I want to read. You can never feel richer on information than when YOU decide to put your mind into learning something that you deeply wanted to learn. Another great feeling.

Saying that Homework Magazine has been a long process would be an understatement. After almost 2 years with a lot of ups and downs, we are finally able to release what we believe is what the creative industry has needed for years.

Back in 2021, we were just about to escape one of the most challenging experiences we all had to face. It was during this time when I started thinking about launching my own publication. I didn’t really know what I was getting myself into since I was only one year into a new photography career, but then my impatience got me to think bigger. The moment which had me reflecting on what the industry was missing came from the great Virgil Abloh. After one of his infamous shows at the Paris Fashion Week he then posted a picture of his entire team with a caption. “KNOW THEIR NAMES”. I found the initiative humbling coming from such a figure of the industry but I was also wondering how could I get to know their names since no one ever talks about all these creatives in the “shadow”.

This reflection process was what has birthed Homework Magazine. A publication aiming to spotlight the widest range of creatives from the industry to give everyone their flowers, documenting their journey and inspiring the next generation.”

JONAS MARTINEZ